12 Effective Ways To Market A Hotel

Marketing is an ongoing process, one that you should carry on with even if your business is offering you better-than-expected profits. This is so because marketing plans and strategies keep you business alive in the eyes of the consumers and also offers you business expansion and higher revenue generation benefits among others.

A hotel business can market itself in a number of ways to increase its customer reach, to better its online and offline presence and repute and to retain its existing customers, among other business-friendly outcomes.

Here Are 12 Ways To Market Your Hotel/Hospitality Business Your USP story

Why would a customer like to stay in your hotel and give it preference over others? Ask this question to yourself and then work on ways to develop a clear-cut unique selling point for your hotel. A better customer service, a more affordable holiday package, and even a free ice-cream at the corporate buffet can make your customers have a better memory of your hospitality.

Press Integration

The regional and national press and newspapers, magazines, and blogs relating to it offer you a colossally-able customer-reach platform, one that you can never exploit fully.  Build relationships with the domestic travelers and customers by featuring your hotel in the articles and news sections of the popular magazines and hold press conferences often so that your hotel enjoys the limelight.

OTAs

Online travel agencies are amongst the most popular distribution channels in the new online business environment. As their models and commission vary, you need to analyze them fully and then should work on integrating them into your marketing strategy. Integrate your OTA marketing strategy with the booking engine systems (are a feature of the latest hotel management software or HMS) for analyzing your revenue through these channels better.

Global Distribution Channels (GDS)

GDS platforms are always reinventing themselves, and you can use Galileo, Apollo, and WorldSpan among other GDS channels to have more corporate and leisure travel customers.

Local Distribution Marketing Companies and Agencies

The companies that specialize in DMC spend in their hard efforts to gather an increased number of customers and travel groups apart from focusing on events. You can hire them for reaching out to more number of leisure and corporate groups.

Tourist Office

The state governments also focus on promoting tourism. Reach out to them to know how your hotel can also feature on the state tourism marketing plans. Also, see to it that your hotel also gets on the representative list of the state’s tourism website which is considered highly authentic and is much preferred by travelers when they are searching for credible information related to travel and hotels.

Convention Buro

You can also approach the Convention Buro so that your hotel features in the favorite destinations for holding of conferences and events. Citywide regional, cultural and corporate events generate lots of interest among people, and your hotel can reach new popularity horizons by hosting these business-friendly events.

Sales Representative

The good old traditional way of approaching more businesses  and customers through a sales representative has good amounts of benefits for your hotel/hospitality business even today. The approach makes your marketing more direct, and you can also use gifts as part of your customer retention and generation plan apart from devising new customer-friendly tour packages.

SEO

Optimize your website and have an SEO campaign for promoting your business online. The campaign will offer you better recognition in both short and long term.

Social Media

Social Media is one of the latest buzzwords in marketing, and your hotel must have a social media presence (including a presence on Facebook, Twitter, Pinterest, Gowalla, FourSquare and YouTube among other social hotspots on the internet) for being nationally and internationally recognized as a popular leisure destination.

Hotel Management Software

 An HMS software of hotel management software improves your services and has the Booking Engine Software that smoothens your booking process and also helps you to know the bookings your online advertising and marketing plans have generated Generate greater revenues and increase your online presence and repute by having all your OTAs, social media marketing campaigns and SEO campaigns integrated at a single dashboard.

Mobile

While you might not necessarily need a  mobile App for your hotel business, you still require a mobile/smartphone optimized website so that your hotel features in the on-the-go web searches that most travelers are today adept of. Hotel reservation systems can  also be accessed by customers through Apps, and you can engage a best hotel booking engine software company like Hotelline for giving your customers a delightful and futuristic experience of booking their hotel rooms while traveling.